HookLab
Forensic Report · sample
Hook Score
0
/ 100
The verdict
This hook leaks 38% of viewers before second two.
01
Visual Entryweight 0.20
31/ 100t = 1.8s
The face enters at 1.8s. By then, 38% of viewers are gone.
HookLab
Most videos die in the first second. We tell you why yours did.
Upload any video. Get a forensic breakdown of your hook in 30 seconds.
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What you get
A sample diagnosis. The cure is behind the upload.
In the hands of working creators
Early-access feedback · short-form creators
“It told me which second my hook died. Brutal, and exactly what I needed.”
cooking creator (early access)“I stopped guessing why videos flopped. Now I see it before I post.”
fitness creator (early access)“The rewrites are the product. I shot one and retired my old opener.”
finance creator (early access)
The method
Drop your video. We dissect the first three seconds. You get the fixes.
- 01Upload
Drop a TikTok, Reel, or Short. mp4, mov, or webm — any length.
- 02Analyze
We dissect the first three seconds against a 7-dimension forensic rubric.
- 03Fix
You get the exact failure points and five rewrites you can shoot today.
The opponent
“The algorithm decides in under a second. Most creators never find out why they lost.”
TikTok, Reels, and Shorts all judge your video on the first 600 milliseconds. Drop below their retention threshold and you don't get a second chance. HookLab is the only tool that tells you, frame by frame, exactly what the algorithm saw.
Pricing
Score once. Or score every video you make.
Stop guessing. Start scoring.
Drop a video below. First scorecard is free. Takes about 30 seconds.
Drop a video
mp4, mov, or webm. Any length.
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